Bumper ratings for Shannons SpeedSeries opener

More people are enjoying the Shannons SpeedSeries than ever before, with impressive ratings for the opening round, AWC Race Tasmania.

Coverage across Stan Sport and the Nine Network saw more people watching than in 2022, with 175,000 people watching Saturday’s action on 9GEM and 9GO, a 22 per cent rise year-on-year.

Stan’s extended live coverage saw a total increase in viewership of 30 per cent on the previous year.

On-demand viewership was most impressive, up 55 per cent on Stan Sport, while international streaming saw increased viewership across SpeedSeries.com.au and new international streaming partner, Speedcafe.com. On the international stream, the average viewer was tuned in for more than 90 minutes. Significant increases in viewers were seen from those watching in the USA and New Zealand in particular.

Photo: Daniel Kalisz

As well as the live stream, on-demand options for international viewers will also be available from round two onwards.

At the event itself, the in-person attendance increased by a whopping 130 per cent to 11,676 compared to the capped COVID crowd in 2022 of 5,000.

Each round of the Shannons SpeedSeries can be viewed live and ad free on Stan Sport on Saturday and Sunday of each round. Every event also includes three hours of coverage on Saturday via free-to-air network 9GEM and Nine’s digital streaming platform 9Now.

Photo: Angryman Photography

Round two of the Shannons SpeedSeries, the Hi-Tec Oils Bathurst 6 Hour, takes place on 7-9 April at Mount Panorama.

Tickets for the event are available at motorsporttickets.com.au.

2023 AWC Race Tasmania Stats:

  • 9GEM/9GO Saturday coverage: 175,000 viewers – 22 per cent increase
  • Stan Sport Saturday/Sunday: 30 per cent increase
  • Stan Sport On Demand: 55 per cent increase year-on-year
  • International stream: Average of 90 minutes watched per viewer
  • Event attendance: 11,676 – 130 per cent increase

Motorsport Australia Director of Motorsport & Commercial Operations, Michael Smith:
“AWC Race Tasmania was a terrific start to this year’s Shannons SpeedSeries, with big numbers tuning in to the coverage on Stan Sport and the Nine Network,” Smith said.

“With big increases year on year, it’s clear that the Shannons SpeedSeries is home to the best multi-category national racing that Australia has to offer. It’s also clear to us that this new brand and partnership with the Australian Racing Group is already paying dividends for the events.

“With another seven rounds still to come, we know this season is going to be one of the best yet with big television audiences, great crowds at each events and plenty of interest in the various categories in action.”

Australian Racing Group Chief Operating Officer, Liam Curkpatrick:
“The opening round of the Shannons SpeedSeries was a great success,” Curkpatrick said.

“The feedback from the categories was very positive, with a great atmosphere at the event. These increased numbers are great news for competitors, fans and our event partners.

“With a new look event in 2023, the Shannons SpeedSeries certainly promises to deliver even more great events for the rest of the season. These increased ratings highlight the partnership with Motorsport Australia and having an aligned brand is already making a difference.

“We can’t wait for round two at the Hi-Tec Oils Bathurst 6 Hour and look forward to building on this momentum.”