TCR turns to major online sponsor

Ahead of this weekend’s inaugural Sydney Motorsport Park debut, Australian Racing Group has secured carsales.com.au (carsales) as the major presenting sponsor for the 2019 TCR Australia Series.

Being one of the largest online automotive, motorcycle and marine classifieds business in Australia, carsales is considered the perfect fit for the international inspired category due to a great variety of car brands involved in the series.

The brand has also enjoyed successful motor sport partnership campaigns with Kelly Racing, as well as a partnership with CAMS ambassador Daniel Ricciardo,

Australian Racing Group director Matt Braid was thrilled to announce the news ahead of the carsales TCR Australia Series’ first ever round.

“It’s fantastic to have such a well-known Australian motoring brand likecarsales.com.au associated with TCR Australia,” Braid said.

“carsales is a key player in the Australian automotive sector, and given we have eight car brands represented in our inaugural series, carsales is the perfect fit for TCR Australia.

“As carsales has transformed automotive online retail and media in this country, likewise, TCR Australia is transforming the Australian motor sport scene, and we are extremely pleased to have carsales as our naming rights partner for the inaugural TCR Australia Series.

“The countdown is on for the first event, there’s been a lot of talk about it, but now we are on the eve of showcasing what TCR racing is all about.”

After a pre-season of major signings, carsales’ isn’t the only company to show an interest in the series with a host of partners, including Actron Air, Astrontech, Michelin and Panta Fuels already signed on for the inaugural year.

With the series already getting lots of attention ahead of this weekend, carsales Chief Marketing Officer Kelsie Cordner was pleased for the company to get involved.

“carsales is excited to be the series sponsor of TCR Australia,” Cordner said

“There’s a real connection between the cars and brands that are set to race in carsales TCR Australia Series and those that consumers search for and buy on carsales.

“Aussies love performance cars and they love hot hatches – they’re affordable and fun to drive. We think TCR Australia has the potential to engage this audience in a way that to date hasn’t been tapped.

“carsales has a culture of innovation. We’re excited about the potential TCR Australia presents both on and off track. We’re looking forward to working with the series.”

The historic first round of the carsales TCR Australia Series will take place at Sydney Motorsport Park as part of the Shannons Nationals.

The category will be broadcast live, free and in HD on SBS, as well as live streamed on speedseries.com.au.

Click here to purchase tickets to the Shannons Nationals season opener.